Digital Transformation Strategy and Environmental Performance: A Case Study

Digital technology has drastically transformed businesses’ activities, operations, and processes. Today, digital efficiencies have inspired companies to take initiatives leverage the firm’s environmental performance. The study’s primary purpose was examine how a transformation strategy affects performance under mediating role of innovation capabilities moderating organizational culture. data obtained from manufacturing industry employees in Pakistan. results reveal that (DTS) positively significantly link between is mediated by capabilities, while culture moderates relationship